’Til it’s Done - the rallying catchcry of the much-loved CommBank Matildas – has been reprised in a powerful new Football Australia campaign, launched in the lead-up to the AFC Women’s Asian Cup Australia 2026™.
Live this week, it is spearheaded by a film developed by Ogilvy to help lift support for the celebrated national women’s team, set to Australia’s unofficial national anthem, Waltzing Matilda. It showcases the full extent of the Tillies’ steely determination both on-field and in-training, along with the familiar motto of ’Til it’s Done’; used by countless supporters during the FIFA Women’s World Cup Australia & New Zealand 2023™.
Ogilvy Melbourne Managing Partner Danielle Chapman said the new campaign had been developed in a way that utilised strong recall for ’Til it’s Done’ while providing an updated take on how and why the CommBank Matildas are held in such high esteem.
“When Til It’s Done was first launched several years ago, it became unmistakably linked to a team that captured the nation’s attention and imagination. And as they head to another international challenge, we wanted to ensure that same support could be garnered in a creative approach that used this highly successful, long-term sports brand position in a way that also felt new,” she said.
Ogilvy Melbourne Group Creative Director Josh Murrell said: “Waltzing Matilda has long been associated with a carefree spirit, and this film uses that contrast to redefine what it means to “waltz” with the Matildas, setting the song’s lightness against the discipline and intensity behind the team’s preparation.
“Having the bush-ballad’s lyrics delivered by a 14-year-old with quiet emotion contrasts with the contemporary, high-intensity visuals included in the campaign. The result balances heritage with high performance, creating a film that feels gritty and driven by modern ambition – just like our Tillies.”
Football Australia Chief Executive Officer, Martin Kugeler said: “The CommBank Matildas captivated the nation in 2023, bringing people together in a way few teams ever do. Their performances, spirit, and connection with fans created moments that Australians will remember for ever.
“With another major home tournament on the horizon, there’s a real opportunity for the team to once again inspire and engage supporters across the country. This campaign draws on the team's namesake, ‘Waltzing Matilda,’ as a nod to the resilience, determination and bravery people see in this team. We hope it encourages Australians to get behind the CommBank Matildas as they once again play a major tournament on home soil."
‘This is how we Waltz – ’Til it’s Done’ was filmed at polytec Stadium, Gosford, in a two-game friendly series against trans-Tasman rivals New Zealand held in November 2025. It will appear from this week across TV and BVOD, social and OLV.
Credits:
Nicole Zosh – General Manager, Marketing – Football Australia
Angus Johnstone - Marketing Manager ‑ Women's Football and Competitions
Ryan Ostle - Creative Manager at Football Australia
Strategy, Creative, Production – Ogilvy
Production - WPP Production
Voice-over artist: Olivia-Rose Hodgkins
Director: VERSUS (Tanya Babić & Jason Sukadana)
Music + sound: OTIS
